Crane power towers over CeMAT Asia

Winches and cranes dangle overhead, yet hard hats are absent from the heads of enthusiastic attendants that man these giant construction machines. This is no construction site, nor has any safety precaution been breached.

It is CeMAT Asia and these monstrous machines are part of a showcase of the latest technologies in the lifting business.

 

Originally hailing from Finland, Konecranes have set up their stand around a towering bright blue beast of a machine.

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Huge crowd enjoys Day One celebration

AFTER a busy Day One at the three concurrent exhibitions – CeBIT Asia 2007, CeMAT Asia 2007 and PTC Asia 2007 – more than 1,000 exhibitors and staff enjoyed good food, drinks and entertainment at the Opening Night Reception.

Hosted by the event organisers in a specially prepared room at the Shanghai New International Expo Centre, the crowd of exhibitors feasted on fine Western and Asian foods, and drank pitchers of excellent German beer in what has become an opening night tradition for Deutsche Messe AG events.

 

With more than 2,000 companies from all over the world exhibiting products and services at CeBIT Asia, CeMAT Asia and PTC Asia, the Opening Night Reception has become one of the hottest networking nights of the year for technology companies – whether in ICT, materials handling and logistics, or as a supplier in the sophisticated power transmission and control markets.

Certainly the tradition has been well accepted by exhibitors, with the ticket-only entry to the Opening Night Reception one of the highlights of a busy week in Shanghai.

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ZF: First time exhibitors at CeMAT Asia

First time exhibitor and leading international automotive supplier and lift truck drive system specialist ZF has showcased exciting innovations at CeMAT Asia.

Although the well-known German company has been a strong business presence in China since 1986, this year is the first time they have presented at a trade show on the mainland, an exhibit displaying the products and technologies for which they are globally renowned.

ZF Head of Marketing and Communications, Mr Gernot Hein says CeMAT provides an important marketing vehicle for the company, allowing them exposure to new business, as well as a forum for maintaining important pre-existing contacts in the Asia region.

 

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Event combination declared a success

THE co-location of the CeBIT Asia 2007 business technology trade fair with the more industrial CeMAT Asia and PTC Asia exhibitions has already been declared a resounding success after Day One of the giant combined event.

Senior Deutsche Messe AG executive Sven-Michael Pruser said CeBIT Asia already appeared to be benefiting from having the exhibitions located together.

“We have had plenty of experience over the years with CeBIT in Asia to try to find the right way of presenting high technology in China,” Mr Pruser said.

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IPR a trade key: BITKOM

THE fierce protection of intellectual property rights remained a key to strong global trade, according to the director general of Germany’s peak ICT industry body BITKOM, Dr Bernhard Rohleder.

Visiting CeBIT Asia in Shanghai, Dr Rohleder said he hoped to engage with government agencies and institutions in China to discuss ways to reduce IP infringements.

While IP issues like the copying of music and film files were a global problem, there were other issues more specific to China – in particular, in particular the copying of hardware and machinery.

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CeBIT Asia veteran grows China market

CeBIT Asia veteran exhibitor Oliver Winzenried of Wibu Systems says the company has moved to new Shanghai offices space to cater to the strength of ongoing market growth in China.

Mr Winzenried said China and continued strong sales in Japan for the Wibu Systems’ copy protection solution would make Asia the second largest region for Wibu ahead of the United States within two years.

“We have always got very good contacts here at CeBIT Asia, and we’ve had some good international press coverage in the past,” said Mr Winzenried, who is chief executive officer at Wibu Systems.

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CeBIT Asia 2007: a new chapter

Senior Vice President of Deutsche Messe AG and spokesperson for Hannover Fairs China Mr Wolfgang Pech welcomed visitors and exhibitors to CeBIT 2007 at the Shanghai New International Expo Centre this morning.

Speaking on behalf of both companies, Mr Pech welcomed a large crowds to the event and proudly announced this year’s event as a ‘new chapter in the success story of (the) shows’.

Mr Pech says the numerous successes CeBIT Asia are able to boast now not only includes the doubling the number of exhibitors taking part, but also its provision of complete business solutions across an international arena, with its newly launched initiative whereby CeMAT Asia, PTC Asia and CeBIT Asia were able to be conducted as parrallel events.

"Holding (these events) together makes good sense."

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International Opening for CeBIT, CeMAT, PTC Asia

Government and business figures from all over the world came together this morning before a buzzing crowd of visitors and media representatives at Shanghai’s new convention centre to mark the opening of CebIT 2007.

In an exciting opening to the 4-day event, international figures including Lt. Governor John Garamendi of Califormia and Mr Wolfgang Pech of Hannover Fairs, Germany welcomed visitors, delegates and exhibitors to this year’s event. A ceremonial ribbon cutting was conducted by an array of key figures from all over the world and was followed by an impressive traditional cultural display.

The ever-growing event, already the second largest trade gathering worldwide, showcases more than 1,500 exhibitors from over 20 countries and regions in its largest display area to date. 23,000 square metres will be occupied with leading brands from Europe, America and Asia-Pacific, displaying the latest technologies under this year’s theme of digital life and e-commerce. The large crowds are already flocking to the event with enthusiam, with organisers expecting attendance from more than 60,000 professional visitors from all over the world.

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Green Tech: the next business boom

THE creation of clean technology that reduced greenhouse gas emissions would provide the next big business boom for countries like China and the United States, according to California Lieutenant Governor John Garamendi.

Touring the CeBIT Asia 2007 business technology trade fair in Shanghai on opening morning, Mr Garamendi praised organisers for co-locating the giant ICT event with the more industrially-focused shows CeMAT Asia 2007 and PTC Asia 2007.

Technology would play an enormous role in improving the environment, and the co-location of the trade shows would help exhibitors and buyers establish contacts between industries.

Visiting the official California pavilion at CeBIT Asia, Mr Garamendi said the ICT industry in China still represented an enormous opportunity for tech-heavy Californian economy – both as a consumer of and manufacturer of California technology.

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