The Australians are coming!
Oct 06
James Riley posted in CeBIT Asia 2007
AUSTRALIAN innovators hope to make their presence felt in Shanghai this week as a hard core delegation of top software developers and technology service providers fill an Australian pavilion at CeBIT Asia.
Led by Multimedia Victoria, the industry development arm of the Victorian state government, representatives from about 25 companies will explore opportunities in China as one of the largest and fastest growing and ICT markets in world.
The rapid economic development in China over the past decade – with sustained annual growth rates of near 10 per cent – has been driven in large part by it voracious adoption of new ICT products and services.
And the Australians are all too aware that growth in the ICT market has far outstripped the booming growth of the wider economy.
The telecommunications sector in China has expanded at a staggering rate of 44 per cent annually for the past five years. Similar rapid expansion has been recorded across other key enabling ICT areas, such as banking and finance software, to eCommerce platforms, to transport and logistics support systems.
The Victorian Government has taken a long term strategic view of the China ICT market as a potential export destination for its companies, with Multimedia Victoria also leading the Australian delegation to CeBIT Asia in Shanghai last year.
Forging successful relationships and business partnerships in China can be difficult for small foreign companies, no matter how good their product or service.
A strategic approach and joint effort involving agencies like Multimedia Victoria and Austrade, and private sector relationship events like CeBIT Asia was the most effective way to engage with a new market and establish new relations, according to Hannover Fairs Australia Managing Director Jackie Taranto.
Hannover Fairs Australia is the organiser of CeBIT Australia, the region’s largest business technology trade fair, and like CeBIT Asia, is a part of Deutsche Messe AG, the world’s largest exhibition company.
“The Victorian Government has made a significant investment and commitment to entering the China ICT market through CeBIT Asia,” Ms Taranto said.
“Through Multimedia Victoria, the Victorian Government has taken this with a long term view, because they know that to build the types of partnerships they want to develop can take a number of years and takes consistency,” she said.
“So Multimedia Victoria has been very progressive in the way the have set about building this market, and they should be applauded for it.”
Companies represented in the Multimedia Victoria delegation to CeBIT Australia cover a cross section of technologies in demand in China, including an ERP platform, business intelligence and data warehousing software, logistics, communications and electronic commerce.
“Some of the companies that will be participating this year are focused on the financial services sector, and that’s important, because globally the banking and finance sector has gravitated toward Shanghai – where CeBIT Asia is located,” Ms Taranto said.
The CeBIT Asia ICT trade fair is again co-located this year with CeMAT Asia – the largest logistics solutions event in Asia – and PTC Asia, and exhibition for power transmission and control systems.
“Having those three exhibitions under one roof was a powerful combination, especially for ICT companies seeking to establish business ties in China,” Ms Taranto said.
“These days it doesn’t matter what industry you’re in, ICT is an enabler across all industry sectors, whether its automotive, or health, or manufacturing, banking or finance. ICT is the enabler that helps engage and grow these businesses,” she said.
Among the Australian companies involved at CeBIT Asia is Business Intelligence Technologies, a specialist data warehousing and business intelligence specialist which wants to extend the success it enjoys in the financial services sector elsewhere in the world into the China market.
Mid-Comp International is a software company that has developed an ERP (enterprise resources planning) solution that has competed well against SAP, Lawson and Oracle around the world who are looking for a Chinese partner, whole Open Windows Australia is a leader in contract automation and pro-active contract life-cycle management software systems.
Enex TestLab is a professional services organization with eight specialist delivery groups covering hardware, software, systems, security, gaming, publishing, usability and accessibility and sees strong opportunities in China for its professional services. The company is seeking to deliver testing services to consumer electronics and ICT technology manufacturers in the China market.
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manufacturing erp software…
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